04How we work

Five phases. No surprises .

The same sequence every time. You always know which phase you are in, what is being decided, and what you get at the end of it.

Phases
5
Staging URL
Week one
Typical site
6–8 weeks
04How we work

Five phases. No surprises .

The same sequence every time. You always know which phase you are in, what is being decided, and what you get at the end of it.

  1. 01Week 1

    Orientation

    We learn the business before the brief. Who buys, what they are choosing between, where the current thing loses them, what your team can realistically maintain.

    • Positioning summary
    • Success criteria
    • Sitemap & scope

  2. 02Weeks 1–2

    Structure

    Information architecture and data modelling. Content structure, page hierarchy, record shapes, states and edge cases — agreed before anything visual is drawn.

    • Data model
    • Content structure
    • Wireframe flows

  3. 03Weeks 2–4

    Surface

    Art direction and design system. Type scale, colour with verified contrast, spacing, motion language and component behaviour, applied to real content rather than lorem ipsum.

    • Design system
    • Key page designs
    • Motion specification

  4. 04Weeks 3–7

    Build

    Engineering in the open. You get a live staging URL from the first week and watch it assemble. Accessibility and performance are checked continuously, not audited at the end.

    • Staging environment
    • Responsive build
    • Integrations & CMS

  5. 05Week 7+

    Launch & hold

    Deployment, handover and a support window. We stay on for a defined period after launch, because the fortnight after go-live is when real usage finds what testing did not.

    • Production deployment
    • Handover documentation
    • Post-launch support window
08Commitments

What we guarantee .

We have not asked our clients for testimonials yet, so we are not going to publish any. Instead, here is what you can hold us to — each one checkable.

  • A live URL in week one

    You watch the build assemble rather than waiting for a reveal.

  • Measured accessibility

    WCAG AA contrast and full keyboard operation, verified and shown to you.

  • Measured performance

    Core Web Vitals tested on throttled mobile, not on our desktop.

  • Full ownership transfer

    Code, design, domains and accounts end up in your name.

  • Documented handover

    A readme your next developer can follow without calling us.

  • Fixed fees per phase

    Agreed in writing before that phase starts.