01Fitness · Hyderabad
CrossX Fitness Box
A strength gym in Pragati Nagar that needed to feel as serious as its training floor.
Creative technology studio · Hyderabad
Structurebefore surface .
We design and build the thing underneath first — the model, the flow, the system. Then we make it beautiful. An interface is only ever as good as the structure holding it up.
01The studio
Most sites fail before a single pixel is drawn.
They fail in the decisions nobody photographs: what the thing actually is, who it is for, what has to happen in the first eight seconds, what the data looks like when there are ten thousand rows instead of ten.
We start there. Strategy, information architecture and data modelling come before layout, because layout is the easy part once the structure is right. It is also why our builds hold up a year later, under real traffic, with real content in them.
We model the data first
Every project starts with the shape of the information, not a moodboard.
We build what we design
The people who draw it write the code. Nothing gets lost in a handoff.
We measure, not eyeball
Contrast ratios, Core Web Vitals and keyboard paths are tested, not assumed.
We leave it maintainable
You get a codebase your next developer can read without a phone call.
02Capability
Four practices, one team .
We are deliberately not a full-service agency. These are the four things we do, and we do all four on every project rather than passing you between departments.
Editorial design, information architecture, copy structure, motion, SEO fundamentals and a CMS your team can actually operate. Built on edge infrastructure so it loads fast everywhere, not just on your office wifi.
What you get
- Design system
- Responsive build
- CMS or content layer
- Analytics & SEO base
This is where data modelling earns its keep. Auth, roles, records, edge cases, admin views, and the unglamorous flows that decide whether staff actually use the thing.
What you get
- Data model
- Auth & roles
- Admin tooling
- Production deployment
We are interested in AI where it removes real work: answering from your own documents, drafting to your own templates, classifying and routing what arrives. Scoped narrowly, evaluated honestly, with a fallback for when the model is wrong.
What you get
- Use-case scoping
- Retrieval pipeline
- Evaluation harness
- Human-in-the-loop design
Enquiries into your CRM, bookings into your calendar, invoices out of your spreadsheet. Usually the highest-return work we do, and almost never the work people ask for first.
What you get
- Process mapping
- Integrations
- Scheduled workflows
- Monitoring & alerts
03Selected work
Three we are glad to show .
Live engagements, designed and built end to end. Each one is linked — go and use the real thing, then come back and read how it was put together.
04How we work
Five phases. No surprises .
The same sequence every time. You always know which phase you are in, what is being decided, and what you get at the end of it.
01Week 1
Orientation
We learn the business before the brief. Who buys, what they are choosing between, where the current thing loses them, what your team can realistically maintain.
- Positioning summary
- Success criteria
- Sitemap & scope
02Weeks 1–2
Structure
Information architecture and data modelling. Content structure, page hierarchy, record shapes, states and edge cases — agreed before anything visual is drawn.
- Data model
- Content structure
- Wireframe flows
03Weeks 2–4
Surface
Art direction and design system. Type scale, colour with verified contrast, spacing, motion language and component behaviour, applied to real content rather than lorem ipsum.
- Design system
- Key page designs
- Motion specification
04Weeks 3–7
Build
Engineering in the open. You get a live staging URL from the first week and watch it assemble. Accessibility and performance are checked continuously, not audited at the end.
- Staging environment
- Responsive build
- Integrations & CMS
05Week 7+
Launch & hold
Deployment, handover and a support window. We stay on for a defined period after launch, because the fortnight after go-live is when real usage finds what testing did not.
- Production deployment
- Handover documentation
- Post-launch support window
08Commitments
What we guarantee .
We have not asked our clients for testimonials yet, so we are not going to publish any. Instead, here is what you can hold us to — each one checkable.
A live URL in week one
You watch the build assemble rather than waiting for a reveal.
Measured accessibility
WCAG AA contrast and full keyboard operation, verified and shown to you.
Measured performance
Core Web Vitals tested on throttled mobile, not on our desktop.
Full ownership transfer
Code, design, domains and accounts end up in your name.
Documented handover
A readme your next developer can follow without calling us.
Fixed fees per phase
Agreed in writing before that phase starts.